Creating exceptional experiences for customers of public power utilities.

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MEET THE TEAM

We're a team of passionate thinkers and doers - offering affordable, industry-best solutions through creative delivery options and inspired business models.

ABOUT US
OUR SERVICES

  • Ali Crawford

    PRESIDENT & BUSINESS CHIEF

    Ali spent the last 8 years managing SMUD’s Community Energy Services business providing operational support and consulting services to CCAs. She was responsible for strategic planning, P&L, business development, design and implementation of services, and management of client experiences. Prior, she was the manager of product design and development for SMUD for over 10 years launching SMUDEnergyStore.com, SMUD’s Mobile App, SMUD’s Carbon Offset Program, Home Electricity Reports, SMUD’s Whole House Performance Program and more.  She is Design Thinking trained and certified consistently delivering human-centered solutions, and a motivational leader with a Master’s in Business Administration.

  • Employee 2

    POSITION

    Bio

  • Employee 3

    POSITION

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  • Employee 4

    POSITION

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Services

Data & Insights

  • Secure, accurate and transparent data management services.

    • Automated exchanges with IOUs, service providers and data warehouses

    • Specialization with ShareMyData, Settlement Quality Meter Data, Qualified Reporting Entity Data and MIDAS data

    • Comprehensive monitoring, reports and alertstion text goes here

  • Complete suite of market and customer research services.

    • Customer research studies including interviews, focus groups and surveys

    • Web and tool usability and optimization analyses

    • Research professionals singularly focused on energy and accessibility

  • Energy, building stock and demographic data to create data-driven strategies.

    • Customer segmentation and targeting

    • Financial and energy modeling

    • Geographic analyses and mapping

Customer Care & Operations

  • Full-service contact center support with professionals experienced in complex utility billing conversations.

    • Able to retain, upsell and enroll

    • Focused on exceptional customer experiences

    • Less than 60-second speed of answer and 4% abandon rate

  • Highly flexible, extremely accurate customer billing.

    • Complex rates and dynamic bill designs

    • Comprehensive exception management and quality assurance

    • Customer value propositions, rates and custom programs

    • Research professionals singularly focused on energy and accessibility

  • Maximize revenue recovery and customer equity.

    • Omni channel communications for customer preference alignment

    • Dispute management and credit bureau referrals

    • Payment processing and daily reporting

  • Prevent account termination with AI-driven payment plans that reduce missed payments.

    • Mobile-first, self-service enrollment

    • Flexible, interest-free payment plans to fit any schedule

    • Smart device empowerment to manage plans from anywhere

Engagement & Branding

  • Custom-built customer relationship management solutions.

    • Utility-optimized data presentment

    • Billing, customer programs, account management, marketing, integrations and more

    • End-user designers, optimized development and responsive administration

  • Design and manage utility customer programs.

    • Energy efficiency, distributed energy resources, revenue-generating, education, award, customer services and other programs

    • IDEO Design Thinking Certified program designers

    • Journey mapping for customer-centric approaches

  • Building and vehicle electrification omni-channel advice.

    • Technical assistance, virtual energy audits and go electric plans

    • Help finding a contractor and reviewing quotes

    • Support with incentives, programs and tax credits

  • Specialize in making complex energy topics more accessible.

    • Traditional and digital channels

    • Conservative and original campaigns

    • Concept and message testing

  • Provide Venmo, PayPal, prepaid cards and other payment methods for NEM cashouts, incentives, rebates and refunds.

    • Branded communication packages

    • Choice of communication channels and frequencies, payment types and defaults

    • Comprehensive customer service and detailed reporting

Let’s Connect

Intrigued by our services? Want to become a partner? Interested in joining our team? We’d love to hear from you!