Creating exceptional experiences for customers of public power utilities

EXPLORE OUR SERVICES
ABOUT US

We are a team of transformative, reliable utility experts providing strategic planning and operational support services to Community Choice Aggregators and other public power utilities.

A message from Ali:

At TRUE, we partner with organizations that are tackling complex challenges and pursuing opportunities to create cleaner, more resilient, and more equitable communities.

Whether we're helping develop a strategy, launch a program, or bring a new vision to life, our goal is always the same: to create meaningful outcomes that make a lasting difference.

Because the most impactful ideas deserve more than a vision. They deserve a path forward.

Ali Crawford, President & Business Chief

Services

Insights

  • We provide secure, accurate and transparent data management services.

    • Automated exchanges with IOUs, service providers and data warehouses

    • Specialization with ShareMyData, Settlement Quality Meter Data, Qualified Reporting Entity Data and MIDAS data

    • Comprehensive monitoring, reports and alerts

  • We provide a complete suite of market and customer research services.

    • Web and tool usability and optimization analyses

    • Customer research studies including interviews, focus groups and surveys

    • Research professionals singularly focused on energy and accessibility

  • We use energy, building stock and demographic data to create data-driven strategies.

    • Customer segmentation and targeting

    • Financial and energy modeling

    • Geographic analyses and mapping

Operations

  • We provide full-service contact center support with professionals experienced in complex utility billing conversations.

    • Able to retain, upsell and enroll

    • Focused on exceptional customer experiences

    • Less than 60-second speed of answer and 4% abandon rate

  • We provide highly flexible, extremely accurate customer billing.

    • Complex rates and dynamic bill designs

    • Comprehensive exception management and quality assurance

    • Customer value propositions, rates and custom programs

  • We maximize revenue recovery and customer equity.

    • Omni channel communications for customer preference alignment

    • Dispute management and credit bureau referrals

    • Payment processing and daily reporting

  • We prevent account termination with AI-driven payment plans that reduce missed payments.

    • Mobile-first, self-service enrollment

    • Flexible, interest-free payment plans to fit any schedule

    • Smart device empowerment to manage plans from anywhere

Engagement

  • We create custom-built customer relationship management solutions.

    • Utility-optimized data presentment

    • Billing, customer programs, account management, marketing, integrations and more

    • End-user designers, optimized development and responsive administration

  • We design and manage utility customer programs.

    • Energy efficiency, distributed energy resources, revenue-generating, education, award, customer services and other programs

    • IDEO Design Thinking Certified program designers

    • Journey mapping for customer-centric approaches

  • We provide building and vehicle electrification advise using an omni-channel approach.

    • Technical assistance, virtual energy audits and go electric plans

    • Help finding a contractor and reviewing quotes

    • Support with incentives, programs and tax credits

  • We specialize in making complex energy topics more accessible.

    • Traditional and digital channels

    • Conservative and original campaigns

    • Concept and message testing

  • We provide Venmo, PayPal, prepaid cards and other payment methods for NEM cashouts, incentives, rebates and refunds.

    • Branded communication packages

    • Choice of communication channels and frequencies, payment types and defaults

    • Comprehensive customer service and detailed reporting

Let’s Connect

Intrigued by our services? Want to become a partner? Interested in joining our team? We’d love to hear from you!